Design Half Full
Design Half Full
Design Half Full. Graphic design for small businesses.
 
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Objective

The task was to create a branding system to appeal to the on-the-go professional who values high quality, and classy “put-together” appearance, and to differentiate the business from the myriad of competitors in the busy San Francisco area.

Services Provided

Logo & Brand Design
Brand Guide
Identity Design
Print Design
Website Splash Page Design

Client

Just A Really Good Manicure

Industry

Beauty

 
 
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Brand Character: “Classy Chic”

Through an in-depth discovery process, we determined the characteristics that will define Just A Really Good Manicure. We looked at competitors, existing brand preferences of the target audience, and the general vision for the atmosphere of the mobile salon. Based on our conversations and research, I came up with a list of relevant keywords which I distilled into the phrase “Classy Chic.” This unique descriptor was used as a guide throughout the entire branding process.

 
 

Moodboard 

In order to clarify the direction for the brand, I created an inspirational moodboard. The moodboard gave us a chance to take all the concepts we’d identified and see how they might be expressed visually. This process gave the client a chance to approve or discard ideas and put us on the same page with the look before moving forward with any design.

 
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Patterns & Textures

The wordmark is very simple, however the textures and patterns help to make the brand distinct and recognizable. A modern geometric pattern is combined with a very organic peeled paint texture. A luxurious gold texture is also used as an accent.

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Fonts

Our “classy chic” brand is supported by the font choice. We paired a minimal sans serif for headlines with an elegant serif font for body copy to create a modern, upscale look.

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Brand Collateral

With the logo and brand elements finalized, we were able to apply the look to a variety of printed media and marketing items.

 
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 Ready to take your brand to the next level?

 
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