Design Half Full
Design Half Full
Design Half Full. Graphic Design for print and web focusing on businesses and professionals in health and wellness fields such as yoga, snowboarding, fitness, nutrition, organics, natural healing, meditation, natural medicine, and massage.
 
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I knew it was time to revamp my image, and I wanted to do it right. I wanted my logo to stand out. I wanted it to be beautiful and interesting, and I knew Julia could help me achieve that.
— Noelle Beadling, Owner, Aurelia Healing Arts

Objective

Noelle had been running a successful massage practice for over ten years in addition to teaching yoga and meditation. She was ready to take her business to the next level by combining her offerings to create a wellness center and wanted to project the correct image with a brand identity that reflected this new entity. 

Client

Aurelia Healing Arts

Industry

Wellness

Services Provided

Logo Design
Identity Design
Brand Style Guide
Brand Design

 

 

Clarifying the brand message 

 
The law of attraction states that what you put out there you draw to yourself. The process of working with Julia, set that ball in motion. It was a bit more significant than I realized it would be, essentially clarifying what it is I am offering and why. It was a wonderful process that has helped grow my business, and I am so thankful!
— NOELLE BEADLING, OWNER, AURELIA HEALING ARTS
 
 
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The Mark - a visual metaphor


 
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  • The spiral suggests unwinding and release

 

  • The “leaves” unfurling evoke rising energy and growth.

 

  • The colors are relaxing and soothing

 

  • The texture is natural and organic

Color Palette


 
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Typography


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Imagery


Elegant, simple images of the natural world with understated, neutral colors. Images should not be busy or staged, and should evoke a feeling of serenity. 

 
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Building the brand identity...

Once we finalized the logo, color palette, and style, we moved on to designing various assets for Aurelia which resonated with the elegant and soothing look and feel we had developed for the business.

 

 

 

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I loved how deep we had to dig to really get to the meat of the project. A logo is a really big deal for a business, and Julia does not trivialize it! It was so important to work with somebody who really cares and knows what they’re doing.
— Noelle Beadling, Owner, Aurelia Healing Arts
 
 
 
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